Blog

Notes from running apps

What we learned growing House AI to a million users, and what we are building so the next founder does not have to learn it the slow way.

An engraved reading room: long tables, tall shelves and a single reader under a high window.

17 September 20268 min read

What is Fictura?

Fictura is an autonomous AI CEO for mobile apps. Here is what it is, what it replaces, how Hawkings works, who it is for, and what it costs.

An engraved library hall with a vaulted ceiling, balconies of books and a figure reading at a desk.

17 September 20268 min read

What an AI agentic CEO does for mobile app founders

An AI agentic CEO takes a goal, reads your app's numbers, runs experiments and keeps what works. Here is the job, step by step, and where the human stays in charge.

An engraved lakeside chapel among pines, with mountains rising behind still water.

17 September 20268 min read

How mobile app founders are automating growth in 2026

The 2026 playbook for automating mobile app growth: server-driven paywalls, agent-run experiments, AI-readable analytics, and creator attribution that pays itself.